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About Us

Boot Up Fashion Limited

Boot Up Fashion Limited brings some of the world's newest and best fashion brands to the UK. We currently specialise in supplying Dorinha Jeans Wear™ - womens stretch denim, low rise, bootcut designer jeans to the UK fashion retail market.

We discovered Dorinha Jeans Wear™ by pure chance whilst in the city of Vancouver, British Columbia, Canada. We were instantly taken by the huge range of styles and colours, the quality and attention to detail of the jeans, the ethical values and enthusiasm of the designer Dorinha and the unbeatable fit and comfort of the jeans. The original one inch zipper was of course a major talking point! And yes, it really is only one inch long - this is not so much a gimmick, but a carefully thought out design inclusion. Most jeans will give an unsightly crumple at the front with a large zip; the one inch zip coupled with a carefully tailored cut of quality stretch denim maintains a smooth body hugging look no matter what position you are in - the signature of a great fitting jean. Some people even liken Dorinha Jeans Wear™ to the 'Wonder Bra' equivalent of the jeans wear world! And the growing positive feedback from our customers suggests that this may well be the case.

The growing success of our company is under-pinned by the quality, selection and fit of the Dorinha Jeans Wear™ brand, matched with our competitive pricing and commitment to customer satisfaction which we consider to be second to none.

Boot Up Fashion Limited trades as WEARMYJEANS.com on the internet and is a completely seperate, UK registered & based company, independent of the Dorinha Jeans Wear™ organisation.

How to find us